A global computer software corporation needed to benchmark the best practices of those partners by most effectively promoting its new operating system. To provide this information, Cicero conducted telephone and in-person mystery-shopping of hundreds of companies to determine effective sales strategies of the corporation’s partners.
Cicero also conducted a thorough audit of each company’s website. Upon completion, Cicero translated the qualitative assessments into tangible insights outlining the most effective sales techniques. The final deliverable demonstrated how those partners who were most effectively promoting the operating system were also maximizing profit. Based on the effective study, Cicero launched sales training sessions for partner organizations to demonstrate the industry’s best practices and to train partners on effective sales techniques.